The Olympic games and the earthquake make increase the market of the advertisement on internet in China
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August 24th, 2008
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The market of the advertisement on internet in China reached 2.8 billions of yuans (411 millions of dollars) during the second quarter of the year 2008, either an increase of 72.5% on a yearly basis and 33% in relation to the previous quarter, announced Tuesday the company of consultant Analyst International (HAVE).
HAVE indicated that a part of this growth reflected the influence of the Olympic games (JO), during which the backers and the advertisers are going to spend more on the internet.
At the same time, HAVE remark that a fast answer of the medias on the internet after the earthquake of May 12 in the province of the Sichuan (southwest) had helped to give to the internauts a more powerful voice, that had made increase their commercial value also.
The Chinese users of internet surf about 570 millions hours per day.
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