Crossroads lowers some of his prices to stimulate the sales

Crossroads, the French giant of the distribution, foresees to lower some prices in his 125 stores in China from Friday until February 9, in order to stimulate its sales facing the global financial crisis.

The prices of rice, of oil, the candy, wines, the gifts of end of year and other products will be reduced of 20% and 30%, indicated Li Jia, director of the relations with the media of the division in China of the South of the Crossroads group.

This promotional country, the biggest since the arrival of Crossroads in China in 1995, will be applied in the beginning in 23 stores in the south of China, added Li

Some analysts foresee have a hollow for 2009 season of February to April because of the aggravation of the world financial crisis.

The Chinese New Year, known as the Feast of Spring, occurs, in 2009, January 26. As it is the most important feast in China, she is considered like one period for the gold purchases.


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