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With its fast development, online/mobile payment has become the preferred payment means for a great number of online consumers. Even so, it doesn’t hamper the rising of new online shopping transaction pattern. In July, 2006, China Union Pay and dangdang.com cooperated to pen the new e-commerce payment service " online shopping; offline swipe card payment" that is based on smart swipe card telephone. Noticeably, the payment via this transaction system is affiliated with no commission charge. Then August, 2006, China Union Pay opened 20 thousand swipe card telephones in Beijing, Shanghai and Shenzhen cities, serving more than 400 thousand users. As is said by Liang Jian-the genernal manager of China Union Pay’s holding company Shanghai Card Information Service Co., Ltd., 100 thousand swipe card telephones will have been opened in Beijing, Shanghai, Guangzhou and Shenzhen cities by the end of 2006, spreading the services over the three million online users. Yet, this new payment pattern stirred the dissatisfaction of commercial banks and third-party operators because of their declining revenues.

The market access qualifications being studied by the People’s Bank of China and China Banking Regulatory Commission and the involvement of China Union Pay in the market of online payment will inevitably result in the reshuffle of China’s online payment market. To survive in the market of online payment, the third-party payment institutions have to make greater effort to win in the fierce competition.