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Tourism websites have more advantages than tour companies. Compared with traditional tour companies, information of tour websites is richer, with more reasonable operation modes. Tourists can collect texts, pictures, travel notes, travel destination, accommodation, traffic and other information and can surf other related websites with links and search engines. Tour resource owners and consumers benefited from the characteristics of tour websites such as regional break; economical travel resource integration and no store operations and so on.

The enormous advantages of tourism websites make them able to be integrated with traditional tourism business. If traditional travel companies could make the full use of website advantages and make their products and services available on the internet, there will be a win-win situation. The 2008 Olympic Game just provides such an great opportunity.