China Real Estate

In addition to the advanced technologies and management methods that transnational corporations have brought to China, they have introduced many corporate concepts, most notably that of corporate accountability/responsibility. Since 2000, Ford Motor (China) Ltd. has awarded RMB 1 million (US $ 125 000) annually to those making outstanding contributions to environmental protection. The award, given with the aim of promoting active environmental protection, has been commended thoughtout Chinese society.

Most people are aware that automobiles are a main source of environmental pollution, yet cars are indispensable within a modern society. As a leading auto manufacturer, Ford is aware of its responsibility to lessen the damage that the internal combustion engine wreaks. One of its environmental protection endeavors is the Ford Motor Conservation and Environmental Grants.

From 2000 to 2003, Ford's losses hit US $10 billion, but it was nevertheless during this period that the Ford Motor Conservation and Environmental Grants came to China. Bill Ford, great grandson of the company's founder Henry Ford and current chairman of Ford Motor Company, personally approved the award.

After six years of effort and an investment of RMB 15 million, 95 conservation projects have now been funded. They include rescuing endangered species, fighting desertification, tree planting, ecological surveys, and environmental education. This Ford-built platform has given Chinese NGOs and individuals a greater opportunity to participate in environmental protection activities and also helped to raise public awareness on the issue. The grants provide further incentive for all to care for the environment. The Seventh Ford Motor Conservation and Environmental Grants, whose theme is "Innovation, Development and Harmony between Humanity and Environment," were launched nationwide on April 18, 2006. The awards ceremony will be held in late September.