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Young adults are becoming a major influence on auto consumption in China. This might explain the huge success, reminiscent of that of its British cousin the Austin Mini half a century ago, of the slightly squat QQ mini in its appealing range of colors.

Today's younger motorists take every opportunity to add individual touches, such as broad wheels, speed stripes and transfers, to their cars that make them instantly identifiable, and accessorizing does not stop at the exterior. EL(ectroluminescent) ornamentation, reasonably priced at RMB 100 per item, is the very latest in automobile interior design. BLB(block light blue) lighting on the EL strips lining the interior edge of college student Lijing's car doors gives them an interestingly ghostly shimmer.

The desire for a car that complements its driver's personality and stands out in the parking lot has been noticed and taken on by automakers. The Volvo YCC, which had its premier at the 2006 Geneva show,is tailormade for female drivers, and this June Shanghai Maple Automobiles will start producing China's first woman-targeted car, the Haixuan. Its design takes into account feminine preferences,from its color selection of pea green, cream and crimson, to its feminie-friendly seats and special compartment for a change of shoes, not to mention back-up radar.